The importance of social media is well understood by every internet users; so, social media provides a steady platform for blowing our trumpet to draw attention of audience to make our services and products popular. The success on social networking sites highly depends upon the quality of information provided. So, we need a well optimized content strategy to keep the followers tuned with our posts. The quality of web content and posts on social sites strengthens the brand image besides expanding the followers’ base. To be sure at promotional front, we need to tune the content strategy with social listening.
Panda update by search engines leader Google was the first that created sensations among the web owners and web masters because many websites with good rank suffered hard. On the other side, there were some web owners and SEO masters who were feeling proud for not getting penultimate action by Panda updates but it proved a misconception just after few months at the time of Penguin release.
I see all the SEO masters busy in inventing new methods to deliver the best to their clients; while the web owners expect quick results. Organic SEO takes time to deliver long lasting results and it needs patience. But, it delivers global business benefits. However, it is a tough expectation from the small business owners. So, getting early business from the local buyers segment becomes the prime focus; local SEO is specially targeted to this cause. Under this, a website is optimized to local search engines that show the results from a particular geographic continent.
SEO today is a great topic to be discussed anywhere among the web professionals and web owners because everyone wants the best results with least efforts and investment. With the goal of achieving set targets of rank improvement or traffic boost, SEO experts are inventing new methods to have an edge over the competitors. Negative SEO is the outcome of such efforts. Results of negative SEO are reported encouraging for some websites but surely not for all. I think that it is not the cup of tea for every web owner or SEO expert looking for quick rank improvement. Before going after this with high expectations, it is must to understand – what the negative SEO is.
SEO has become the important part of any online business program irrespective to its nature. The importance and the awareness about this are increasing day by day as the trade competition is getting tough. And, some new SEO companies with short term interest compromise with quality and ethics of standard SEO practices to save big on efforts and cost. As a result, internet users don’t get the ‘real best’ information and results that they seek. Google noticed the increasing trend of using unethical practices; and Penguin update on April 24, 2012 was the outcome to better catch the sites spamming in search results. “Going live today, Google says the “Penguin Update” will impact about 3% of search queries. (“Danny Sullivan.” Google Launches “Penguin Update” Targeting Webspam In Search Results. Apr 24, 2012.)